How Local Businesses Should Be Doing Keyword Research

How Local Businesses Should Be Doing Keyword Research

The idea of implementing search engine optimization (SEO) into your marketing plans can seem overwhelming. In order to keep your business relevant and competitive, however, you’ll need to use it to your advantage. Appearing in a search result is the optimal way to be seen by the people who need your services the most and convert them into customers.  


Finding The Right Keywords 

Let’s face it; your local business needs to find a way to keyword optimize. Today, nearly 75% of local searches on mobile devices result in someone making an in-store purchase. SEO for local business is the same as it is for larger businesses in that it all begins with a solid keyword strategy.  


Use tools like Google Search Analytics to discover which words to target

Analytics will ask for topics that relate directly to your business and help you generate keywords that people are actually searching for. For example, if you own a shop in Chicago that sells pools and pool supplies, your list of topics might include: 

  • Pools 
  • Pool supplies 
  • Pool chemicals 
  • Pool services  


Generate keywords

What words would you type in if you were looking for a business like yours? You might consider adding some local words to target your nearby customers, such as: 

  • Pool supplies Chicago 
  • Pools Chicago  
  • Chicago pool supplies  
  • Chicago pool services  


Expand And Refine Your List   

After you have a basic idea of keywords for your local business, consider expanding the list. There are several free keyword tools out there that can help you in your search, but you can also use Google AdWords Keyword Planner to search for the local keywords from the list you came up with. Keep in mind that you’ll need to set up a free AdWords account to do this.  


By this point, you should have a substantial keyword list

The search volume for local business is on the low end, so trim your list down to use keywords that have the highest potential to help your business. Be sure to use a good SEO audit tool to discover your full monthly volume at the country level so you know how you’re performing. And if you have a small budget, you can always work on a small ad campaign on Google or Bing.  


Don’t Let It Overwhelm You 

Knowing good SEO strategies can take you miles ahead of your competition means knowing how much you need it. As a local business owner, you’re probably already wearing so many hats that you can’t think about adding one more to your head. Fortunately, that’s what we’re here for. When you work with our team at ignitedLOCAL, you don’t need to worry about how complex this can be; we do all of this for you so you won’t be overwhelmed. Contact us for more information today so you can relax and let the SEO flow.   



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